Privacy policy
Effective Date: June 15, 2026
TopCollegeChoices.com ("Website") is owned and operated by Embark Education Group ("Embark," "we," "our," or "us").
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Website, interact with our services, or submit information through forms on the Website.
By using the Website, you acknowledge that you have read and understand this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technology.
Any updates will be posted on this page with a revised Effective Date. Your continued use of the Website after changes are posted constitutes acceptance of the updated Privacy Policy.
We encourage you to review this Privacy Policy periodically.
Information We Collect
Information You Provide
When you interact with the Website, we may collect personal information that you voluntarily provide, including:
First name and last name
Email address
Telephone number
Mailing address
Zip code
Educational interests
Program preferences
Military affiliation status
Educational background
Any other information submitted through forms on the Website
Information Collected Automatically
When you visit the Website, we may automatically collect certain information, including:
IP address
Browser type
Device information
Operating system
Referring website
Pages viewed
Time spent on pages
Clickstream data
Date and time of visits
This information helps us improve the Website, analyze traffic, and better understand user behavior.
How We Use Your Information
We may use the information we collect to:
Provide and operate the Website
Connect you with colleges, universities, and educational service providers
Respond to inquiries and customer service requests
Send information regarding educational opportunities
Improve Website functionality and user experience
Analyze Website performance and traffic trends
Detect fraud, abuse, or security issues
Comply with legal obligations
Enforce our Terms of Use
How We Share Your Information
Educational Partners
When you submit information through a form requesting information about educational opportunities, you expressly authorize us to share your information with colleges, universities, educational institutions, and marketing partners that may contact you regarding their programs and services.
These organizations maintain their own privacy policies and data handling practices, which govern their use of your information after it is shared.
Service Providers
We may share information with third-party vendors that assist us in operating our Website and business, including:
Cloud hosting providers
Analytics providers
Customer relationship management platforms
Marketing and advertising platforms
Technology and security vendors
These providers may access information only as necessary to perform services on our behalf.
Legal Requirements
We may disclose information when required by law or when we reasonably believe disclosure is necessary to:
Comply with legal obligations
Respond to lawful requests from government authorities
Protect our rights or property
Prevent fraud or security threats
Protect the safety of users or others
Business Transfers
If Embark Education Group is involved in a merger, acquisition, financing transaction, asset sale, bankruptcy proceeding, or similar corporate transaction, user information may be transferred as part of that transaction.
Cookies and Tracking Technologies
We use cookies and similar technologies to improve user experience, measure Website performance, and support advertising and marketing activities.
Cookies may be used to:
Remember user preferences
Analyze Website traffic
Measure advertising effectiveness
Deliver relevant advertisements
Improve Website functionality
You may disable cookies through your browser settings. However, some Website features may not function properly if cookies are disabled.
Analytics and Advertising
We may use third-party analytics and advertising services, including:
Google Analytics
Google Ads
Meta (Facebook) Pixel
Other advertising and analytics platforms
These services may use cookies, pixels, and similar technologies to collect information regarding your interactions with the Website.
You can learn more about Google Analytics and available opt-out tools through Google's privacy resources.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
While we strive to protect your information, no method of internet transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.
Data Retention
We retain personal information for as long as reasonably necessary to:
Fulfill the purposes described in this Privacy Policy
Comply with legal obligations
Resolve disputes
Enforce agreements
Support legitimate business operations
Information submitted to educational institutions or other partners may also be retained by those organizations according to their own policies.
Your Privacy Choices
Depending on applicable law, you may have the right to:
Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of personal information
Opt out of certain marketing communications
To exercise any applicable privacy rights, please contact us using the information provided below.
Third-Party Websites
The Website may contain links to third-party websites and services.
We are not responsible for the privacy practices, content, or policies of any third-party website. We encourage you to review the privacy policies of those websites before providing personal information.
Children's Privacy
The Website is intended for individuals who are at least 18 years of age.
We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.
Contact Information
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Embark Education Group