CCPA
California Privacy Notice (CCPA/CPRA)
Effective Date: June 15th, 2026
This California Privacy Notice supplements the information contained in the TopCollegeChoices.com Privacy Policy and applies solely to residents of California. This notice is provided pursuant to the California Consumer Privacy Act of 2018 ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), and explains how TopCollegeChoices.com and Embark Education Group ("Embark," "we," "our," or "us") collect, use, disclose, and process personal information relating to California residents.
Categories of Personal Information We Collect
During the preceding twelve (12) months, we may have collected the following categories of personal information:
Identifiers
Name
Email address
Telephone number
Mailing address
ZIP code
IP address
Online identifiers
Personal Information Categories Listed in California Law
Educational interests
Educational background
Program preferences
Military affiliation status
Internet or Network Activity Information
Browsing history
Website interactions
Referral sources
Device information
Usage data
Analytics information
Geolocation Information
Approximate location derived from IP address
Commercial Information
Records of inquiries submitted through our website
Educational programs viewed or requested
Inferences
Preferences and interests related to educational opportunities based on interactions with the Website
We do not knowingly collect sensitive personal information beyond what is reasonably necessary to provide our services.
Sources of Personal Information
We collect personal information from:
Information submitted directly by users
Website forms and inquiries
Cookies and tracking technologies
Analytics providers
Advertising partners
Educational institutions and service providers when permitted by law
Business and Commercial Purposes for Collection
We may collect and use personal information for the following purposes:
Operating and maintaining the Website
Connecting users with colleges, universities, and educational partners
Responding to inquiries
Marketing and advertising
Analytics and reporting
Website improvement
Fraud prevention and security
Legal and regulatory compliance
Enforcing our policies and agreements
Disclosure of Personal Information
We may disclose personal information to:
Colleges and universities
Educational service providers
Advertising and marketing partners
Analytics providers
Cloud hosting providers
Technology service providers
Legal authorities when required by law
Sale or Sharing of Personal Information
Under California law, certain disclosures to advertising, analytics, and educational marketing partners may be considered a "sale" or "sharing" of personal information.
During the preceding twelve (12) months, we may have sold or shared the following categories of personal information:
Identifiers
Internet activity information
Educational interests and preferences
We do not knowingly sell or share personal information of consumers under 16 years of age.
Your California Privacy Rights
California residents may have the following rights:
Right to Know
You may request information regarding:
Categories of personal information collected
Sources of personal information
Purposes for collection and use
Categories of third parties receiving information
Specific pieces of personal information collected about you
Right to Delete
You may request that we delete personal information collected from you, subject to certain legal exceptions.
Right to Correct
You may request correction of inaccurate personal information maintained by us.
Right to Limit Use of Sensitive Personal Information
To the extent applicable, California residents may request limitations on the use of sensitive personal information.
Right to Opt Out of Sale or Sharing
You have the right to direct us not to sell or share your personal information.
To exercise this right, please use the "Do Not Sell or Share My Personal Information" link available on our Website or contact us using the information below.
Right to Non-Discrimination
We will not discriminate against you for exercising any privacy rights provided under California law.
Exercising Your Rights
To submit a privacy request, please contact us:
Email: privacy@topcollegechoices.com
Mail: Embark Education Group
11445 E Via Linda Suite 2-605
Scottsdale, AZ 85259
We may request information necessary to verify your identity before responding to your request.
Authorized agents may submit requests on behalf of California residents, subject to verification requirements.
Retention of Personal Information
We retain personal information only as long as reasonably necessary to:
Fulfill the purposes described in our Privacy Policy
Provide services requested by users
Meet legal and regulatory obligations
Resolve disputes
Enforce agreements
Retention periods may vary depending on the nature of the information and applicable legal requirements.
Changes to This Notice
We reserve the right to update this California Privacy Notice at any time. Any changes will be posted on this page with an updated Effective Date.
Contact Information
If you have questions regarding this California Privacy Notice or wish to exercise your California privacy rights, please contact:
Embark Education Group
Email: contact@embarkeducationgroup.com
Mailing Address: 11445 E Via Linda Suite 2-605
Scottsdale, AZ 85259